The Bay Centre Wins Silver in ICSC’s 2015 Canadian Shopping Centre Awards

Canada’s most innovative properties honored at ICSC’s 2015 Canadian Convention

TORONTO, October 19, 2015 – The International Council of Shopping Centers (ICSC) has announced the winners of the 2015 Canadian Shopping Centre Awards competition, recognizing Canada’s most innovative shopping centres for outstanding achievement in marketing, development and design, and retail store design. ICSC has named The Bay Centre, located in Victoria, British Columbia, as a Silver winner in the marketing category for their “Win it Forward” Christmas campaign.

Adrienne Lockstead, Marketing Director, accepts the ICSC award for The Bay Centre.

 With a large following on social, The Bay Centre saw an opportunity to leverage their strength through a digital holiday campaign to drive a deeper connection with shoppers and increase awareness for retailers. In honour of their 25th anniversary, the centre developed the “Win it Forward” campaign that profiled the top 25 seasonal gifts and provided the opportunity for one person to win two of the daily featured gift – one gift for themselves and one to share.

The Bay Centre is owned by The Manufacturers Life Insurance Company and managed by 20 Vic Management Inc. Professional recognition for this program was given to the following individuals: Darlene Hollstein, General Manager, The Bay Centre; Adrienne Lockstead, Marketing Director, The Bay Centre; Julia Livingston, Marketing Coordinator, The Bay Centre; Alana Kumar, Design Director, Maluxe Online Magazine; and Lori Cascaden, Director, Client Services, Trapeze Communications.

The 2015 ICSC Canadian Shopping Centre Awards competition were open to shopping centre owners, developers, management companies, architects and designers, and retailers. ICSC announced the winners during an awards ceremony at ICSC’s Canadian Convention in Toronto.

For complete details on all the winners, visit ICSC’s web gallery

In addition, all 2015 Maple Leaf Gold winners are automatically eligible to win ICSC’s prestigious VIVA Award. The ICSC VIVA Awards, which recognize the retail real estate industry’s most cutting-edge properties, innovative solutions, and creative responses to market trends throughout the world, will be presented during ICSC’s annual convention, RECon, May 22, 2016 in Las Vegas.

Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the collection of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit and for the latest news from ICSC and the industry go to