That uptick in text messages on your phone urging you to check out the newest summer fashions, return to your favourite restaurant or even commit to a comfy sofa? They’re on the increase, and they’re money makers for Canadian businesses.
According to an Omnisend e-commerce marketing study, Canadian brands last year used 840 million emails, eight million SMS (texts) and three million push notifications to generate $143 million in revenue from 818,000 sales. Omnisend says Canadian brands sent out 4.7 times more push notifications and 77 per cent more SMS last year than they did in 2023.
Together, these channels have grown by 115 per cent year-over-year. Meanwhile, automated emails drove 29 per cent of sales, though they represented only 1.3 per cent of email volume. The top industries for email marketing click-to-conversion rate? Autos at 28.3 per cent and arts and entertainment at 23.9 per cent.
