Turning Tension into Innovation: How Teams Can Leverage Creative Conflict

Conflict resolution for leaders
Tracey Burns, Master Certified Coach Photo: Chas Holzworth | Oceanwave Photography

In 2024, leaders and teams face increasingly complex challenges—stress, burnout,
overwhelm, navigating remote work, economic pressures, and the growing demand
for inclusivity and innovation. Many struggle to successfully navigate these
constraints and effectively engage in the difficult conversations necessary to drive
progress. What if, instead of avoiding conflict, teams had the skills to engage in
creative conflict that fuels innovation and strengthens collaboration?

This is where Tracey Burns Coaching & Consulting steps in. Founded by Master
Certified Coach Tracey Burns, her unique business has been supporting clients
across Canada and the US since 2007. Specializing in the interrelatedness of
relationships and team dynamics, Tracey takes a systemic approach that addresses
not just individuals but the entire organization’s ecosystem. By facilitating growth in
areas like communication, emotional intelligence, and conflict resolution, she helps
leaders and teams harness their collective strengths and engage in constructive and
creative conflict, ultimately driving measurable results including new ways of
relating to each other.

Tracey characterizes creative conflict when the following is present on a team:

    1. Diverse Perspectives: Team members can bring varied viewpoints and experiences
      to the table, which can stimulate new ideas and solutions.
    2. Collaboration: Participants engage in open dialogue, actively listening to one
      another and working together to explore different possibilities.
    3. Innovation: The tension created by differing opinions can spark creativity, leading
      to innovative solutions and improvements that might not have emerged in a
      more uniform or agreeable environment.
    4. Problem-Solving: Creative conflict encourages a deeper examination of issues,
      allowing teams to address problems comprehensively rather than superficially.
    5. Growth: Engaging in creative conflict can foster personal and professional growth
      as individuals learn to navigate disagreements, challenge assumptions, and
      build stronger relationships through mutual respect.

Tracey’s clients often face the challenge of balancing innovation with collaboration,
especially in today’s complex multigenerational environments. Through her work,
they develop the skills to embrace conflict as an opportunity for deeper engagement
and breakthrough ideas.

One client shared, “Before working with Tracey, conflict in our team was something
we avoided. She helped us expand our thinking and create space for all our voices,
and now we see it as an opportunity for creativity and growth. Our decision-making
process is faster, and the quality of our outcomes has improved dramatically.”

Another leader noted, “Tracey’s facilitation and uniquely honed listening helped us
unpack deeply ingrained patterns that were holding us back. It might have taken
years for us to discover what she immediately heard in our team dynamics. Hercoaching made us stronger and able to hear the gold in our diverse ideas. We are
more aligned and much more capable of leading through uncertainty.”

“Tracey’s facilitation and uniquely honed listening helped us
unpack deeply ingrained patterns that were holding us back.”

From one-on-one coaching to team coaching and tailored facilitation, Tracey’s
mission is to foster environments where people flourish and innovation thrives. With
nearly 20 years of experience facilitating behaviour change and a passion for
research, her work enables teams to navigate the complexities of modern
leadership with confidence, creativity, and resilience.

Ready to equip your team with the skills needed to engage in creative conflict and
lead through change? Visit traceyburns.com to learn more.