Island Good Campaign Creates Positive Change in the Community

The Island Good campaign started by VIEA yielded great results in it's 6-month pilot.

Island Good labels help consumers easily identify island products

When the Vancouver Island Economic Alliance (VIEA) piloted Island Good in spring 2018, they were betting that labelling and promoting Island-made foods and beverages at four participating grocery chains Country Grocer, 49th Parallel Grocery, Quality Foods and Thrifty Foods would boost sales. They were right.

Here are the results:

Campaign: Hothouse Marketing designed an Island Good label to help consumers easily identify Island products; and a PR campaign began.

Sales Success: Average sales increased 16.4% during a 6-month pilot. New stakeholders, from growers to grocers, are clamouring to come on board.

Growth: Based on the pilot’s success, VIEA has opened up Island Good licensing to new business participants. Visit for more information.

Source: Manpowergroup, 2018

This article is from the December/January 2019 issue of Douglas.