When the Vancouver Island Economic Alliance (VIEA) piloted Island Good in spring 2018, they were betting that labelling and promoting Island-made foods and beverages at four participating grocery chains — Country Grocer, 49th Parallel Grocery, Quality Foods and Thrifty Foods — would boost sales. They were right.
Here are the results:
Campaign: Hothouse Marketing designed an Island Good label to help consumers easily identify Island products; and a PR campaign began.
Sales Success: Average sales increased 16.4% during a 6-month pilot. New stakeholders, from growers to grocers, are clamouring to come on board.
Growth: Based on the pilot’s success, VIEA has opened up Island Good licensing to new business participants. Visit viea.ca for more information.
Source: Manpowergroup, 2018
This article is from the December/January 2019 issue of Douglas.
