Jessy Savage has had a landmark year as the leader of Victoria Digital Marketing (VDM). Over the past 18 months, Savage transitioned from a solo freelancer to a comprehensive agency.
What began as a one-woman operation has drastically transformed into a full-scale agency equipped to meet the diverse needs of its clients. Savage brings to the company a robust career history that began in traditional print marketing in the 2000s, working in graphic
design. “Everything from business cards to billboards,” she says.
During the 20 years in her career, Savage shifted alongside the marketing industry to find her expertise in digital marketing. When developing the offerings for Victoria Digital Marketing, Savage found it integral to infuse the expertise of all marketing specialties.
In 2024, she describes VDM as a “coalition of creatives,” aiming to offer top-notch services by working with the best talent in various fields to create well-rounded, comprehensive strategies. While VDM excels in website design, SEO, digital marketing strategies, social media and more, they also engage external experts for services like videography and print marketing. VDM recognizes the strengths of others and integrates them into the business.
“If it’s a service we don’t offer, we work with somebody local and reputable who does,” Savage says. “We believe in creating collaboration instead of competition.” One of the company’s pillars of strength includes an internal development fund for employees sponsored by the company. The unwavering commitment to growth and creativity enables VDM to adapt to market trends.
“The landscape of marketing, especially digital, is continually changing. It’s important for our team to stay on top of trends, technologies, software and new opportunities to streamline work to provide the best value for our clients.”
Savage values the relationships she builds with her clients, many of whom have been with her since the beginning.
“To have these relationships with people who have stood by and cheered you on — watched you build their business, and now your own, is incredibly uplifting.”
Looking ahead, VDM aims to continue the upward trajectory of learning, growth and creating new opportunities for businesses in Victoria and the lower mainland to thrive and grow — together.
