SendtoNews reaches deep into New York market with legendary publication.
September 22, 2016 – Victoria, BC – SendtoNews Video Inc. (“SendtoNews”) is pleased to announce a syndication partnership with the New York Daily News, the most widely read tabloid in the city and one of America’s largest news websites today. The agreement will see the rollout of SendtoNews’ sports video content on NYDailyNews.com, which attracts 37 million monthly unique viewers nationally.
“Operating since 1919, the New York Daily News is a multi-platform powerhouse publication with unparalleled readership and reach into the New York market,” states Matthew Watson, Executive Chair of SendtoNews. “Their digital property attracts more than 37MM monthly unique viewers from a young audience (83% less than the age of 54) using primarily mobile platforms (52%). Our large portfolio of game highlights and other sports video content will be popular with this demographic, generating additional readership, loyalty and ad revenue for the NY Daily News while strengthening our reach into the important and influential New York DMA.”
“We are excited to partner with SendtoNews to expand our video content,” Daily News Sports Editor Eric Barrow said. “SendtoNews is a market leader in supplying sports video content, for most of which they maintain exclusive or co-exclusive rights. With this new partnership, we are especially excited about bringing official video content, including full game highlights, for the Yankees, Mets, Knicks, Nets, Rangers and more to our Daily News readers.”
About the New York Daily News
With 6.4 million readers in New York, and 37 million national unique visitors online each month, the New York Daily News is the most widely read tabloid in the city and one of America’s fastest-growing web sites. Covering breaking news, politics, sports, entertainment, celebrity, lifestyle, opinion, business and health, the New York Daily News delivers up-to-the-minute reporting, rich photography and compelling video to readers of its print newspaper, industry-leading website, tablet apps, and iPhone, Blackberry and Android editions.
The New York Daily News has won 10 Pulitzer Prize Awards for excellence in journalism. In 2013, it was awarded four New York State Associated Press Association awards and took the Associated Press Sports Editors awards’ “Triple Crown” as well as first place in the Investigative category across all circulation categories. In addition to its news operations, the New York Daily News runs Daily News Digital Solutions and the Innovation Lab.
SendtoNews is North America’s leading Sports Video Ad Platform serving an expanding publisher network of more than 1500 news properties. SendtoNews generates over 200 million monthly video views through the distribution of exclusive and semi-exclusive content from 75+ sports leagues, including the NBA, MLB, NFL, NASCAR, PGA Tour, NCAA and Premier League Soccer.
SendtoNews’ sports video content is both VAST and VPAID compliant and the architecture of its video player technologies, as well as its independent analytics partnership, addresses market needs for transparency around viewability and invalid traffic.