Marketo
This marketing platform provides automated lead nurturing and campaign management, freeing up time to focus on important strategic and creative activities. A Sales Insight component also shows who is visiting the company’s website, identifying potential customers.
Leadberry
Powered by Google Analytics and a proprietary algorithm, Leadberry allows users to see which companies have visited their website. Beyond company names, prospect data includes the company’s URL and social media pages.
Salesforce
The go-to CRM, Salesforce is packed with features and built-in tools. It’s adaptable to any business and is built to scale, whether your company needs to increase leads, report sales or collect data. It helps companies nurture clients — and creates a more cohesive sales team.
CloudFactor
An integration tool that provides context-sensitive data from Salesforce right in Gmail and Google Calendar, providing users with the information they need at the time they need it.
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This article is from the April/May 2018 issue of Douglas.
