Victoria’s Redbrick Grows With Acquisition of DeskMetrics

Leading desktop software analytics provider Redbrick has announced a definitive agreement to acquire Brazil-based DeskMetrics, a pioneer in desktop software analytics technology.

Redbrick is a privately owned and operated product development company based in Victoria, British Columbia. Founded in 2011, Redbrick has grown into one of the leading desktop software analytics providers, delivering data-driven insights and unparalleled expertise around user engagement. Redbrick was awarded Product of the Year at the 2015 VIATEC (Victoria Innovation, Advanced Technology and Entrepreneurship Council) awards. Redbrick is a trusted partner for thousands of software professionals, with over 2.5 billion events analyzed and more than 500 thousand users across 200 countries.

“Our mission at Redbrick is to provide tools that enable developers to build more robust software. We are thrilled about today’s announcement, as it signifies an important next step in our growth and a natural progression for the Redbrick product line,” said Tobyn Sowden, CEO, Redbrick. “The synergies between DeskMetrics and Redbrick are undeniable and bringing them into alignment with our own product development allows us to truly spread our wings in the analytics business. This is a rare opportunity to combine two amazing pieces of technology with our management expertise and create the next generation of desktop software analytics.”

DeskMetrics was launched in October 2010, providing desktop software analytics to developers. The product filled the demand of a growing number of developers looking for ways to better-understand user engagement. 

“DeskMetrics’ technology answers the growing demand of desktop developers looking for a simple way to understand and improve user engagement. I am very proud of how far the product has come since its launch, and even more thrilled about the technical and management expertise that Redbrick will bring to the equation,” said Bruno Grossi, CEO, DeskMetrics.

Upon completion of the acquisition, all DeskMetrics assets will be included under the Redbrick umbrella, and comprise a core part of its product line. The next version of the product is set to be launched, officially, in early summer. The acquisition marks a key milestone, and the first major push in Redbrick’s aggressive growth strategy.