VICTORIA B.C, The Board of Directors of Sales and Marketing Executives Victoria is excited to announce the resumption of activities for the 2015-2016 year, beginning with the kick-off event on Wednesday, September 16th at the Ambrosia Events Centre.
Founded in 1954, SME Victoria has since been at the centre of Victoria’s business community, especially among entrepreneurs and other decision makers who drive growth. SME’s mission is to connect, engage, and enrich the development of sales and marketing professionals in Victoria.
Education is a big part of the society’s focus. Stephen Clark, President of SME Victoria, notes that the group combines information on how to use the latest advancements in sales and marketing with traditional ways of going to market. “There is no substitute for personal selling,” Clark says. “At the same time, however, the internet has changed the way everyone markets a product or service. In the past, sellers were often able to exploit an asymmetry of information to take profits from buyers, but this model is increasingly unsustainable. Sellers must incorporate a whole new set of tools to stay current and productive.”
In addition to skills development, SME Victoria offers an opportunity for local business people to expand their networks and share current market intelligence. Regular members meet every month, and there are also quarterly mixers open to prospective members. Membership in the organization is by invitation.
For more information about the next event or SME Victoria in general, please email: info@smevictoria.com
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