Rod Harris Named Adjunct Faculty for RRU Tourism Programs

(News Release) VICTORIA – The Faculty of Management at Royal Roads University has named Rod Harris, former CEO and president of Tourism British Columbia, as an adjunct faculty member in the School of Tourism and Hospitality Management.

Harris led Tourism B.C. for 12 years, during which time the organization won various marketing and employment awards, including Marketer of the Year in B.C. by the American Marketing Association in 1999 and gold medals from the Canadian Marketing Association, the Pacific Asia Travel Association, and the Canadian Direct Marketing Association.

In 2008 Tourism British Columbia was recognized for its leadership in the Canadian tourism industry with the prestigious Global Tourism Award at the World Travel market in London, England.



Prior to joining Tourism B.C. Harris was an executive in major Canadian marketing and advertising companies such as McLaren and John Labatt Limited. He has also been a senior manager responsible for marketing leading brands of such multinational corporations as Colgate-Palmolive, Sara Lee, and Lever Brothers.

“Rod Harris has become one of the most respected leaders in the Canadian tourism and hospitality industry so we are delighted to have him join our School of Tourism and Hospitality Management,” said Pedro Marquez, dean of RRU’s Faculty of Management.

“I am excited to have the opportunity to contribute to the tourism profession at an innovative organization like Royal Roads University,” said Harris. “After more than a decade of working in the tourism industry, it’s a great opportunity to give back to the profession and help develop the leaders of tomorrow.”

Royal Roads provides adjunct faculty appointments to individuals who have practiced a profession with distinction and can share special skills with learners looking to advance their careers.