Hillside Centre's Ocean Wall Wins Gold

TORONTO, October 7, 2015 – The International Council of Shopping Centers (ICSC) has announced the winners of the 2015 Canadian Shopping Centre Awards competition, recognizing Canada’s most innovative shopping centres for outstanding achievement in marketing, development and design, and retail store design. ICSC has named Hillside Centre, located in Victoria, British Columbia, as a Gold winner in the marketing category for their OceanWall initiative.
Hillside Centre, located in Victoria, unveiled Canada’s first OceanWall in November 2014 as a means to educate and raise awareness of the conversancy of the Salish Sea that surrounds Vancouver Island. The massive wall has been viewed by an estimated 1.8 million shoppers and recorded 134,070 user engagements over a seven-month period. Additionally, Hillside engaged 1,510 shoppers in conversation around ocean conservancy through OceanTalks and themed events. The centre formed a Sea Rangers Club to educate young ocean lovers, which has 230 active members to date, and generated mass awareness through 41 news stories and 12,195,295 impressions.
Hillside Centre is managed by Bentall Kennedy Canada and owned by Hillside Centre Holdings Inc. Professional recognition for this program was given to the following individuals: Michele Paget, Marketing Director, Hillside Centre/Bentall Kennedy Canada LP; Kerry Shular, General Manager, Hillside Centre/Bentall Kennedy Canada LP; Bonney Rempel, CRX, Regional Director Marketing West, Bentall Kennedy Canada LP; Loralee Clarke, Regional Director Operations, Bental Kennedy Canada LP; and Suburbia Studios.
The 2015 ICSC Canadian Shopping Centre Awards competition were open to shopping centre owners, developers, management companies, architects and designers, and retailers. ICSC announced the winners during an awards ceremony at ICSC’s Canadian Convention in Toronto.
For complete details on all the winners, visit ICSC’s web gallery.