Douglas Book of the Month: This is Marketing

A book for companies of all sizes that teaches you how to meaningfully connect with your customers.

Seth Godin, author of 18 international bestsellers —­ including Unleashing the Ideavirus, Tribes, and All Marketers Are Liars — has compiled his marketing wisdom in a new book, This Is Marketing. Whether you’re the founder of a tech company, a small business owner, or a corporate executive, Godin’s lessons are designed to reframe how you present your product or service, so you can meaningfully connect with customers who want it.

This article is from the February/March 2019 issue of Douglas.