SendtoNews, one of Douglas magazine’s “10 to Watch” winners for 2012, is taking a bite out of the Big Apple.
The online multimedia distribution platform announced on June 12 that it is opening a New York City sales office to call on ad agencies, brands, publishers, and sports organizations.
“Recent distribution agreements have rapidly expanded our offerings for advertisers looking to link their brand with premium sports content consumed by millions of viewers in virtually every major North American market,” said SendtoNews’ CEO Greg Bobolo. “We felt that it was important to open a New York City office close to the media and advertising hub of Madison Avenue and the Flatiron District.”
Since SendtoNews began in Victoria, B.C. as a cloud-based multimedia distribution service used by newsrooms and reporters, the company has entered into distribution agreements with a growing roster of major sports leagues and media outlets.
SendtoNews serves as a digital clearinghouse for sports video highlights, connecting sports leagues, news outlets, and leading brands. The company says its Video Ad Network gives brands the opportunity to make annual or seasonal buys for sports content destined for specific local markets, paying only when the video is downloaded by media and broadcast or posted online.
Major advertisers gain access to a premium sports content inventory paired with a distribution network that reaches from continent-wide to local. In-video branding using an embedded logo delivers unique ‘PVR-proof’ brand exposure to millions of traditional broadcast and online viewers.
The company’s New York office is located at General Assembly, a campus for technology, design, and entrepreneurship at the intersection of Broadway and 20th Street in the Flatiron District, and will be headed up by Philippe Guay, SendtoNews’s recently named executive vice-president of sales and strategic partnerships.