A team of ﬂag enthusiasts and youth, including the group’s founder, Callum McDonald, 18,have begun a movement to eventually hoist a public-designed ﬂag over Victoria by petitioning for a city-wide, open ﬂag competition.
The quest began in early 2016 when Callum realised the city’s current ﬂag was not only lacking in design but completely unknown in Victoria. The group hopes to replace the city’s logo-ﬂag, which features a blue wave and the word “Victoria” on a white background, with something made by the people of Victoria. Not only would this foster the arts in Victoria, but it could be an effort in branding the city for tourists and locals alike to enjoy: a well designed ﬂag represents its people to the world and to themselves. The group points to cities like Regina, Abbotsford, and Portland which boast exceptionally designed ﬂags.“We’re trying to connect a city, which we believe already has a distinct identity, through a ﬂag. We don’t think a logo ﬂying at 50 meters away tells our narrative,” says Callum McDonald, ﬂag enthusiast and City of Victoria Youth Councillor.
The group is looking to create open discussion in the city around the possibility of an open,crowd-sourced ﬂag competition. They are looking for supporters; the eventual plan is to petition CityCouncil to ofﬁcially adopt a competition. They say the competition would involve online submissions by individuals and organizations and that these submissions would have to follow the North American Vexillological Association’s design rules. (The NAVA is North America’s organization for ﬂag design across the continent, vexillology being the study of ﬂags.) Submissions would also have to contain one element of design from the Victoria coat of arms, alongside other suggestions. Submissions would be narrowed down to a short-list by a committee and then voted on by the people of Greater Victoria. The competition’s plan and goals are on the a Flag for Victoria’s website, listed below.
A Call for Design
The group is looking for people to contact them with opinions and ideas about a future city-wide contest. This is the ﬁrst step in a process which would end in a presentation to City Councilis the creation of a discussion about ﬂag re-branding and its perks, including an increase in designrecognizability, a chance for the sponsorship and expansion of the arts, and an expansion in communityunity.
To better discuss ﬂags and their design, a Flag for Victoria will be hosting a forum on ﬂag design this autumn on Saturday, the 17th of September, 2016, at 11:00 AM to create awareness of the beneﬁts of ﬂag design and the direction of a future ﬂag competition. There will be many ﬂags from cities across the country on display as well as books and pamphlets on ﬂag design. The forum will be hosted at Studio Robazzo, a local design studio located at 2001F Douglas St. The forum will include a presentation on ﬂag design by Callum McDonald, a video presentation from TED, and an opportunity for discussion and questions.