Something Completely Different
If you’ve found a successful niche in building and marketing condos, maybe it’s time to mix it up.
If you’ve found a successful niche in building and marketing condos, maybe it’s time to mix it up.
Sales can be a little like learning to drive. While learning, we do everything according to the book, but once we pass the driver’s test,
we take short cuts and adopt bad habits.
Peter Gustavson is turning a water glass in his hand, considering ways it could be made “better”… or sold better. “You might make it easier to hold,” the 54-year-old says, his eyes suggesting perhaps a rubber grip on the side, “or change the shape here,” maybe flaring the base to hold more liquid.
In effect, this is how simple it is to sell a lease: give customers what they want right away and for very little per month.
When most investors and business owners hear the words insurance products, they think of life insurance and annuities and group benefit plans.
What keeps business owners awake at night? What is most talked about but least done about? Which single issue can eat up to 40 per cent of businesses’ net profits yet remains a hidden cost? You guessed it: employee turnover.
If you work in information technology, it sometimes feels like webinars came out of nowhere a few years ago but now feel as ubiquitous as coffee shops in Cook Street Village.