Neverblue Mobile Revenue Surges
May 18, 2012
(News Release) VICTORIA — Neverblue Mobile, a global agency in mobile performance marketing (headquartered in Victoria), announced yesterday that its revenues have more than tripled in the period from May 1, 2011, to April 30, 2012, its most recent 12-month period.
During that time, the firm managed 10 billion ad impressions for its clients, a 90 per cent growth over the last year. Further, in its latest same period, month-to-month comparisons (April 1-30, 2011, compared to April 1-30, 2012) revenues in 2012 were 4.5 times higher.
In 2012, mobile advertising spending will exceed $2.61 billion according to published sources.
“Mobile advertising spend is exploding, with consumers everywhere spending more and more time on mobile devices,” says Neverblue vice-president Gregg Stewart.
“We’ve invested heavily in building out a leading-edge scalable mobile performance marketing platform and are seeing great results, especially driving mobile app downloads and engagement.”
For example, Neverblue’s Cost Per Install (CPI) technology allows mobile application publishers and developers to track redirects to an app store accurately and reliably. The technology provides click stream tracking from the moment a consumer clicks on an ad and continues to track through the application download, installation, and first run of the selected app.
“We know that meaningful ROI measurements start with real time accurate results. It is why we created CPI technology, which put clients in control and changed the metrics available to brands,” says vice-president Breen Liblong.
Neverblue Mobile was launched in January 2011. Working with premier brands, Neverblue Mobile provides a) integrated mobile marketing services including strategy formulation, b) creative optimization, and c) media buying. It all adds up to helping advertisers and app publishers grow brand recognition, drive app downloads and engagement and improve monetization. These services, coupled with state of the art proprietary tracking and reporting, have resulted in the aforementioned 90 per cent impression growth in 12 months.