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Tourism Vancouver Island Restructuring

Apr 16, 2012

(News Release) NANAIMO — It is crucial that organizations constantly renew operational practices to ensure that they are providing optimal services to stakeholders.

In the wake of vacant positions in the organization, the entire Tourism Vancouver Island staff team was engaged in a process that reviewed the key functions of each position within the organization and in turn determined the priorities that will enable reaching the vision and mission of the board. This review has led to redefining some roles within the organization to focus on specialization in order to maximize productivity and effectiveness.
 
Industry services coordinator Merv Jefferies departed in December to pursue a teaching career at Vancouver Island University, and marketing coordinator Tamara Hutchinson departed at the end of February for maternity leave.

With these structural changes, a corporate services manager position has been created with a focus on board, policy, and legal support to ensure all documentation is consistent throughout departments. This role will be filled by current media relations manager Lana Kingston. Heather McEachen will add media relations to her portfolio and become the media and trade relations manager working with travel media and the travel trade to build trust and nurture relationships while Kara Walsh will continue to support this department as media and trade relations coordinator.

Industry services coordinator Jody Young has been promoted to industry and community services manager, while receptionist and distribution coordinator Megan Fisher has been promoted to industry and community services coordinator. Young will be responsible for development and deployment of the association’s industry services strategy including industry events and the association’s annual conference, with Fisher assisting with the administrative duties.
 
The role of consumer marketing coordinator will be filled by Hailey Rilkoff starting April 16, and this role will report to marketing manager Denise Le Gal. Rilkoff is a recent graduate of the bachelor of tourism management program at Vancouver Island University and comes highly recommended from professors Jennifer Ford and Nicole Vaugeois. Her networking and communication skills and infectious enthusiasm make her a wonderful addition to the team at Tourism Vancouver Island.
 
“In keeping with our desire to promote from within, Tourism Vancouver Island has created a strong team of individuals with cross-knowledge of various departments,” says Dave Petryk, president and CEO of Tourism Vancouver Island. “We constantly strive to improve our effectiveness by matching skills to role responsibilities and interests, and are confident that these changes, and the addition of Hailey, will be a very successful venture”.
 
Vancouver Island continues to be recognized as a premier vacation destination. In 2011 Condé Nast Traveler Readers’ Choice awarded Vancouver Island as #1 Island in Canada. From 2000 to 2008, Vancouver Island was rated as the Best Island in North America by the readers of Condé Nast Traveler and continues to be ranked among the top three. This prestigious travel magazine with a per issue readership of over 2 million has been conducting a Readers' Choice award program since 1988.
 
Tourism Vancouver Island is one of six regional destination management organizations in British Columbia that represent Tourism British Columbia through the delivery of co-operative marketing and community development programs. In December 2011, Tourism Vancouver Island received accreditation from the Destination Marketing Accreditation Program by demonstrating a commitment to quality programs and services.

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