Cridge, Victoria Transmission Team Up
Apr 13, 2012
(News Release) VICTORIA — The Cridge Transition House for Women is pleased to announce a significant new partnership with Victoria Transmission & Auto Care, part of its ongoing work to help and support women and young children attempting to leave abusive and violent relationships.
As a part of the partnership, Victoria Transmission is sponsoring a new community awareness collateral piece that explains the work of The Cridge Transition House for Women and ways for women and children in situations of domestic violence to find help. Victoria Transmission is also donating a percentage of sales the week of May 28 to the non-profit.
“This partnership is extremely important to us, and is the kind of relationship that we would like to establish with other local businesses in support of our efforts to help women leave abusive or violent relationships," says Shannon Whissell, manager of communication and fund development for The Cridge Centre for the Family.
"Raising the profile of The Cridge Transition House for Women is essential to ensuring that women in need know we are here to help them, and the support of Victoria Transmission in raising that profile and providing much needed funding is invaluable. ”
The new credit-card-sized collateral piece was designed by local marketing firm Ideba. The piece is made of plastic so that it will stay in circulation, and be passed on from woman to woman. Distribution will be via The Cridge Transition House for Women and at local events in which the non-profit is already participating.
Funded by the provincial government and private donations, The Cridge Transition House for Women is a safe place for women with or without children who are escaping violent or abusive relationships. The Cridge Transition House provides secure emergency shelter and supportive counseling — including meeting the needs of children, connections to community support, and access to support from other women in the same situation.
Victoria Transmission & Auto Care is a privately held company serving Victoria, the regional municipalities, and the remainder of Vancouver Island.