Colliers Lends Support to 'Everyone Gives'
Feb 23, 2012
(News Release) VICTORIA — Starting Feb. 22, Colliers International is supporting "Everyone Gives," a revolutionary, eight-day social giving campaign, which will launch in more than 60 countries around the world.
Participants make a small donation — as little as $5 — to a charity that's important to them, tell five friends, and then ask those friends to each tell five more.
"I think of it as a giving tree," explains Doug Frye, president and CEO of Colliers International, one of the world's largest commercial real estate firms and founding sponsor.
"One donation becomes five, five become 25, and 25 can become hundreds. And you can track your giving tree and your friends' giving trees on the Everyone Gives website."
Everyone Gives also draws on the power of social media to spread the word among people's social networks, including Facebook, LinkedIn, and Twitter.
"It's exciting because it's never been done before," continues Frye. "This isn't another one-off charity donation; this is about enabling individuals to engage their personal connections to give more to the charities they are passionate about. So please post, like, tweet, e-mail, and ask the people in your network to support your favourite cause or pick a charity of their own."
Throughout the world, over 600 charities have already registered with Everyone Gives. Local charities already signed up for Everyone Gives include: Victoria Brain Injury Society, Island Deaf and Hard of Hearing Centre, 1UP – Victoria Single Parent Resource Centre Society, BC Cancer Foundation, Columbian Centre Society, and the British Columbia Association for Community Living.
One-hundred per cent of each donation will go directly to the charity a participant selects. Those interested can register on the Everyone Gives website or follow the event on Facebook, Twitter or LinkedIn for updates.