Mar 17, 2015
(News Release) VICTORIA — Today the International Garden Tourism Network (IGTN) announced Victoria, B.C., as the Garden Destination of the Year. A total of nine awards were announced and Victoria was the only Canadian destination to receive an award.
"We are extremely honoured and humbled to receive this award," says Paul Nursey, President & CEO. "Greater Victoria’s garden product is world-class and garden tourism is a high-yield customer segment. We are pleased to welcome those interested in gardens to Greater Victoria year-round."
There are an estimated 250 million garden tourists worldwide. As per Tourism Victoria’s 2013 Destination Brand Study, green spaces and gardens are a primary strength for the destination. Forty-two per cent of visitors surveyed identified great green spaces and gardens as important when choosing a place to travel to. Over the past year, Tourism Victoria’s Media Relations department assisted key media such as Canadian Living, The Oregonian and Sun Xiaopeng with garden coverage, garnering in total circulation of more than 320 million viewers worldwide.
The IGTN is an initiative created to be the platform for stimulating more visits and business for gardens, horticulture exhibitions and flower festivals around the world by positioning them as an important part of a destination’s tourism experience. The IGTN Awards are presented annually to organizations and individuals who have distinguished themselves in the development and promotion of the garden experience as a tourism attraction.