Apr 16, 2014
(News Release) VICTORIA — Locally-based company, Lochside Cycles announced on “date” that it will be launching its trendy brand of vintage and city-inspired bicycles in Victoria and online this spring. Lochside is set to be the first Victoria-based company of its kind to capitalize on the thriving commuter cycle scene, offering a wide range of bikes from fixed and urban to Dutch-style cruisers.
Founders of the company, brothers Brian and Richard Kirk, and their long-time friend, Jeff Zamluk, are hoping to seduce Victorians with their sleek line of simple and stylish rides. But even before diving head first into the complicated process of cycle design, the trio spent many long nights discussing the necessities of urban riding and what they wanted their company to offer consumers.
“We want to get more people on bikes and make riding a painless experience for everyone,” said the company’s youngest proprietor, Richard. “But we also want to design bikes that are stylish…something people are proud to show off, and can get excited about each time they go for a ride.”
It wasn’t long before the boys of Lochside Cycles decided to bring their company to life. Paying homage to the city in which they reside, the threesome resolved to name their project after the picturesque Lochside Regional Trail, a former railway line turned commuter-favourite that stretches all the way from downtown Victoria to Swartz Bay Ferry Terminal.
“We had to give a nod to the beautiful area we live in. The trail is a personal favourite of ours, so it only made sense to personify it by bringing it to the local market…after all, Victoria is the cycling capital of Canada,” said Kirk.
In their first year, the company will be focusing on providing buyers with quality bikes at affordable prices starting in the low $400s that are easy to use, efficient and attractive. The founders hope that the countless hours of meticulous mechanical design and thoughtful styling will afford them a competitive advantage both at home and across Canada. Currently, the company is offering shoppers 8 different models, casting a wide net and appealing to a large assortment of casual and serious riders. And so far, the triad of young entrepreneurs is feeling encouraged by the response they have received from customers and local shops in Victoria and across the province.
“The local interest in our brand, to its name and to the design of our bikes has been truly overwhelming. At the moment we are dealing with local bike shops, but we also want to grow our business on a national stage, while remaining true to our roots and to the whole concept behind our company. We think the future is bright.”
The bikes are currently available for purchase on the company’s website and will soon be available in local storefronts across Victoria the province including North Park Bikes, Fairfield Bikes, the Broken Spoke, and Reckless Bike Stores. For more information about Lochside Cycles, visit their website www.lochsidecycles.com.