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Long copy vs short copy
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TOPIC: Long copy vs short copy
#89
Long copy vs short copy 11 Months, 1 Week ago Karma: 0
Hi Simon,

I just wondered if you could weigh in on what you see as the pros and cons of "long copy" on websites. I've read a number of articles about the "pros" of long copy but I've yet to accept that lengthy website text will really get read or appeal to my audience (small business owners).

Can you comment?
Susan Low
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#91
Re:Long copy vs short copy 11 Months ago Karma: 0
Hello,

While there is no exact standard for the amount of copy needed on a web page, it is key to have a good amount of text to appear to be a credible source to Google and other search engines. If you have just one paragraph about a subject Google will naturally deem a competing page with more text to be more credible. A page with more text appears to be providing more useful information to someone searching for the subject.

Of course if you have too much text, people will often automatically click the back button. It can also affect the loading time of a page and can affect things such as keyword density (the amount of times a keyword appears on a page compared to the total number of words on a page.)

You want to be somewhere in between boring your readers to death and looking like you have very little knowledge of the subject. Considering all things, I have arrived at a general rule of thumb of around 500 words per page with a nice pretty picture. This is not by any means a science, just a number that I have found to work. It's enough to prove to Google that you are an authority on the subject and not so much as to scare your readers away.
simonvreeswijk
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Simon Vreeswijk
SEO & Internet Marketing at Stikky Media and northStudio.com
 
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